The Art Game & Discrimination in the Art World
Over on a forum I frequent, a
question appeared about discrimination in art. Opinions
vary, of course, and there is evidence pro and con to every side.
Yes, of course there is discrimination, but it isnt what it
seems. Heres what I know:
The whole question of whether an artist is picked up as
potentially being able to go big, comes about because
someone who holds the ability and sees profit potential for
themselves decides to risk a gamble. Bottom line, in my
opinion, the only discrimination is based on a decision on
whether the gallery, agent, dealer, investor, can make money off
of your work. Can your artwork stir controversy, create
a media event, or convincingly catch on where it
needs to for it to sell well for very high prices to collectors,
and/or generate enough mass-market appeal to create a successful
Heres a trick that was used to drive a career of an old
friend back in the 20th century (Yes, Im older than eight.):
Gallery scheduled a showing (NYC gallery). Previously, however, a
list of persons of name were asked to attend by
people of influence. Friends called in friends and
associates. People called in markers. Some people
invited to attend were other name artists known to the media.
Buyers were prearranged to purchase every painting for a very
trend-setting price. Art critics were invited, with the
list of who would attend leaked. The event was promoted. A
LOT of money was spent on preparing and promoting this gala event
And, yes, that event launched a very successful career run.
The returns for the initial investors who had been tapped for the
prearranged buys? Ten-fold and up. They made their money
back by turning the paintings after the name was made
a name. Everybody won.
Of course, everybody knows this gimmick, but it bears
reminding, because, while the frustration of fighting for notice
will get an artist swearing that they are the victim of
discrimination, the fact is, the only discrimination occurring is
based on analysis experts calculating market trends and
investment potentials. It doesnt matter if you
are black, white, brown, yellow, purple, or pink. It doesnt
matter if youre a Christian or an Atheist. Not at all.
Whatever you happen to be will be mined to drive more media
frenzy. What matters is not your art, but whether it can be
successfully promoted to turn a fast, lucrative buck for the
effort and money required to make your name.
Originally posted by DLKeur on her art blog on June 6, 2007.
Copyright 2007 D.L.Keur &/or F.W.Lineberry, http://www.zentao.com . All rights reserved. Reprint rights granted ONLY if linked and credited.