never underprice your art; commercial art vs. fine art
March 11, 2007 on 10:33 am
Never undersell your art. Heres a story.
Long time passing, I sold a piece commissioned by a BIG company on spec. They bought it. I, of course, was ecstatic. While I had successfully placed paintings and sculpts, digital art was a new media. I thought I was in. Wrong. They requested and I gave all rights (NEVER turn over all rights unless you get an agent to work out the details for you. In fact, when dealing with any of the Majors, especially the Majors, always use an agent or intellectual properties lawyer.) Anyway, on with the story. I sold it for less than I spent on it in time, materials, processing positives, prints
da, da-da, da-da but I thought it would be a stepping stone for me, so
. All rights. That image wound up, not only on what it was meant for, but on the backs of t-shirts, parts of it on cups, on calendars, with NO credit given the artist, me
.sigh. So long as the property was hot, they made money off my image, and they made money off of parts of my image, and I didnt get a dime in royalties, plus lost all right to display that image as mine I didnt get even so much as a reference, much less my signature on it, no credits in the fine print
!!! NEVER SELL ALL RIGHTS and get an agent to handle negotiations ALWAYS. Once youve got a bite, you get an agent involved, never mind how much it costs you out of pocket or as a percentage of your take.
How to price digital art, and how to get into the market.
Well, GAG is probably the place you want to go. (Graphic Arts Guild) Do some research there.
My own sentiments are, price HIGH. You do yourself no favors by pricing low. It just says: I dont think a lot about myself or my work. Im desperate. Respect yourself that much, at least. Others wont if you dont.
Now lets talk about two completely different markets and types of art: fine art verses commercial art.
Doing book covers, art for glossy magazines like Dog World and Arabian Horse World, CD art, advertisements anything thats going to go ON a product rather that BE a product is subject to some meticulous industry standards and specs. Dont play if you dont own the software, know the techniques and own the talk. Once you know the techniques and can walk the walk
if thats what you want to do, realize you have a LOT of competition jealous competition
from big companies and big-name artists. They are very jealous of their market share and want yours too, even what you dont yet have. And you have to price competitively. Never UNDER-CUT your competition in price. OVER-THROW your competition with service and quality and being easy to work with.
Fine Art is you all you. You can do what you want, how you want, and nobodys spec sheets are going to make you sweat.
Oh, you want my opinion on pricing fine art? I need more coffee first.
Copyright 2007 D.L.Keur &/or F.W.Lineberry, http://www.zentao.com . All rights reserved. Reprint rights granted ONLY if linked and credited.