Graphic Art Verses Visual Fine Art there IS a
I got a request for an
interview a while back, and one of the distinctions that I had to
regularly make during the conversation was: Graphic artists
and fine artists are promoted in distinctly different ways.
Which are we speaking of? This gentleman wanted to know
about promoting fine artists, but the discussion
often got into specifics that automatically reverted to graphic
arts, so we had to keep returning to defining the difference.
Lets talk about this distinction a bit: A visual graphic
artist can be a visual fine artist, but a visual fine artist wont
necessarily be a visual graphic artist. I make this
distinction since what I do is promote both kinds of art and both
kinds of artists, and each type of art and each type of artist is
promoted in a different way.
Since I deal with the public and with artists,
I think about these distinctions in terms that allow me to find
common ground with the needs and desires of the people who walk
through my business door. For the majority who want graphic
art from me, graphics means visual images for
commercial use, the word image connoting (notice I
did not say denoting) something created for usability,
not aesthetics. Fine art on the other hand
denotes art for arts sake, art that has an
intrinsic aethestic value first and foremost, though potentially
of commercial value as well. An original oil painting is not, by
that understanding, a graphic image. Its an oil
painting fine art. Same is true of an original
watercolor, pastel or color pencil image done specifically as
art for arts sake.
Think of it this way: No professional graphic artist working
toward a deadline is going to stretch a canvas, prime it, mix
their oils, and ply brush when the light is just right.
Aint going to happen. A professional oil painter, yes.
But not a graphic artist. A professional graphic artist (
even an amateur) is going to sit down with their medium of choice
(which nowadays means to open a computer program), then create an
image with knowledge and skill, meticulously and specifically
because somebody is paying them to make it for some reason.
And the reason usually is commercial the person who
ordered it is paying money to the graphic artist to create
something to be used for a project or application. A fine
artist, on the other hand, creates an image with no specific
project in mind, except maybe to sell their art.
See the difference?
If Im doing an art project, that distinction is
important. Its even more important if Im
building a Signature Series website for an artist client.
Are they building a career to make money creating commercial art
for clients, or are they creating art to sell as art, trying to
make a name for themselves as the next great Van Gogh or Picasso?
So, why is this distinction important?
Well, the whole question came up because the interviewer was
looking for information on how artists can promote themselves
using the Internet. The techniques for promoting
yourself and your career as a professional graphic artist are
completely different from the techniques you must use to promote
yourself as a fine artist.
Clear? Or did I just stir the water into mud?
Originally posted by DLKeur on her art blog on June 13, 2007.
Copyright 2007 D.L.Keur &/or F.W.Lineberry, http://www.zentao.com . All rights reserved. Reprint rights granted ONLY if linked and credited.