Everybodys an Artist. This is a GOOD Thing.
I have to laugh. A lot.
Everybodys an artist.
Who decides they are.
Whether they are successful doing it, whether they can feed
themselves and their family on the profits, isnt really the
point. What is the point is that they feel empowered to
create their art. I think thats good.
And I think there is a lot of good art out there. Just like
there is a lot of good music out by very good indie bands that
isnt feeding Sony! Great!
Of course, this gets some people very grumpy. Very.
Im amazed at how grumpy it gets them.
Sitting at a coffee shop where the lunch crowd of local
graphic artists and designers, web monkeys and marketing people
hang, I get to overhear a lot of rumblings into espresso mugs
black mugs, by the way. Seems this do-it-yourself,
make-your-own-identity movement is cutting into their bottom line.
Where they used to be the ones that Mr. and Ms. Budding
Business Person went to for graphical presentations, now what
they get are the print jobs only. Ahem. Except
they dont make much on the print jobs not the butter
money, anyway. Just enough to buy the bread. Of
course, what they dont say is that they themselves went
into biz by deciding to do-it-themselves, make-their-own-identity.
Ironic? No. It was their bright idea in a time
too short of time span to provide service to the Mom and
Pop shops that needed graphic services, but couldnt afford
The Big Services. So all these little grahic
design shops sprouted up when glued up ads were still the
mainstay, when computers still required knowing DOS, and the
first CAD programs were chugging and puffing to draw a curved
line. Of course with the advent of graphic programs
tough to learn, tough to use, expensive they madly grabbed
the wave. Now they were in the money.
They learned them, wowed out the competition, and established
themselves. And all without a degree in commercial art and
marketing. These were the first do-it-yourselfers, make-your-own-identity
They made money. Butter money, as well as money for the
bread to spread it on. For a couple of years, anyway
computers and the graphics programs got easier and easier to
learn and use. And, of course, the free graphics programs
were there for the taking still are. And its a
good thing, I say.
So now what do the graphic design and art entrepreneurs get?
The really tough projects. The ones that really do require
a degree in commercial art. Spec sheets that require deep
knowledge to even read
knowledge they dont have, have
to research, have to work on the cutting edge of panic in order
to get the job done.
I sit there and I simply nod, listening with a dull ear.
Im not interested in their whining. Im not
whining. Im happy as a lark in summer. Its
such a relief not to be inundated by projects that just dont
agree with me, its such a relief to have clients who come
to me for MY STYLE, not some monopoly on the mechanics.
Its absolutely WONDERFUL, in fact.
The majority of people in American society predictably like
cutesy, flowery, sexy, pastel,
clear, bright colors, kiddy, or plastic
patina. Or the commercial guy selling factory outlet
stuff wants brash, loud, and red-white-and-blue
stars and spangles, please.
I like muted colors, subtle, simple, abstract, startling,
sometimes elegant and sometimes rude, edgy, twitchy, roiling and
boiling, clean and lean
to name a few. Standard American
I am not. So, for me, this do-it-yourself movements
strength and stay-power is completely welcome and applauded.
Originally posted by DLKeur on her art blog on June 15, 2007.
Copyright 2007 D.L.Keur &/or F.W.Lineberry, http://www.zentao.com . All rights reserved. Reprint rights granted ONLY if linked and credited.