There is, as usual, a discussion going on somewhere that catalyzes me to speak out. But I can’t speak out, because to speak out would, in fact, be off-topic to the post, a big no-no on this particular forum. A question was raised, and, despite what I consider the obvious, the go-rah-go team and hungry entrepreneur are, of course, pitching it.
Artists: who is your buyer? An art aficionado, right? That would be:
- a collector
- an investor
- a spontaneous purchaser
- someone decorating
- someone looking for a gift
- …and so on.
Who is NOT your customer?
Other artists on the Net, especially those who are selling artwork themselves.
So why are you signing up for all these various art communities who aren’t really anything more than artists sharing online gallery space? For ranking? Okay. Good reason…within reason, but paying for space that isn’t geared (PAY ATTENTION TO THAT WORD: GEARED)…ahem….so paying for space on a website that is geared toward attracting ARTISTS and ISN’T GEARED toward drawing ART CONSUMERS is wasting your money.
Now, I am both an artist and a collector, so I’m an exception to the rule, but, be honest with yourself, are most?
No.
Take a clue, then. (…And, no, I won’t fill in the blanks with names. Just use the measure and rule when analyzing a website, and you’ll be 100 meters ahead in the game right out the start gate.)
2 Responses to “Art Buyers Are Usually Not Artists.”
Leave a Reply
You must be logged in to post a comment.
Right on the money Dawn. If an artist sees something they would hang on their wall one would suspect that they would trot off and make their own version, they have the skills.
On forum frequented by artists I recently mentioned a new addition to my 30/30 series of prints to which I got the reply from a moderator “Are you trying to sell to us?”
Sometimes I think that the obvious is what most turn a blind eye.