zentao trademark & logo“Nobody I’ve talked to until now has ever told me any of this!  They all made it sound so easy and…er…bright.”

That’s because they have an agenda — to sell you on their services or product.  I don’t have an agenda.  I don’t need your business, thank you very much.  I pick and choose my clients, and I’m expensive…and sometimes free, but that’s another subject.  Back on track.

The simple truth is, as an artist, you have to identify your goals, then pursue them in a manner which will accomplish those goals.  Yet most artists, like most would-be website owners, have no idea whatsoever what their actual goals are, much less how to go about achieving them.

For all my writing, all my correspondence, all my replies via telephone, email, blog, and forum, the persistent delusions remain.

“The Internet will make me rich and famous.”

It can, but, chances are, it won’t.  Because you don’t have a goal and a plan. First the goal — identify it.  Then, with help and knowledge from people who have the means and method, learn the how-tos and build your plan.  Now, carry through.

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